Corvette Giveaway to Tigers Pitcher Armando Galarraga Generates $9M in Publicity - Corvette Forum
 
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post #1 of 2 (permalink) Old 06-10-2010, 03:11 PM Thread Starter
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Corvette Giveaway to Tigers Pitcher Armando Galarraga Generates $9M in Publicity


We're sure you'll recall the story last week about how Detroit Tigers pitcher Armando Galarraga was robbed of his perfect streak by a botched umpire's call. You may also recall our story that General Motors subsequently gave Galarraga a $60,000 Chevrolet Corvette Grand Sport Convertible.

That little news item garnered almost as much attention as the original story, and according to Joyce Julius & Associates Inc., a company that monitors sponsorship in the media, that $60,000 Corvette garnered GM $9 million in publicity. Joyce Julius estimates that the Corvette giveaway accounted for $1 million in exposure on 700 TV shows, and roughly $8 million in 150,000 online publications.

This is clearly an important lesson for those in marketing, not only in terms of the publicity generated, but where it was generated.

More: Corvette Giveaway to Tigers Pitcher Armando Galarraga Generates $9 Million in Publicity on AutoGuide.com
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post #2 of 2 (permalink) Old 06-16-2010, 01:37 AM
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cool news huh, i envy galarraga.

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