I know that many business owners are worried that they are looking for ways to increase their sales. But I can advise you to start with product analytics, sales and customers. This is really the data you can rely on if you want to increase your sales. In order to measure accurate statistics, I recommend that you use powerful analytics tools for this, for example, like this https://www.savvycube.com/ . It really helps to conduct your business more efficiently.
I guess it is much better and more logical to improve your site's interface and functionality )
Same here it was exactly the case with our own shop. It was an average shop with mediocre traffic numbers but then we made sort of a brainstorm and decided to completely redisign it and enhance its functionality. To tell you the truth we had the biggest boost in traffic only after making an advanced voice bot to communicate with our clients. Thank Voximplant for the functionality available due to their platform. Btw here is the site in case you also need some global changes in your business https://voximplant.com/voice